Snapchat my story little circle how to#

In a way, Snapchat echoes the early appeal of social media. You can show yourself creating new menus or writing down the special of the day if you’re a restaurant. If you’re a shop you can use it to show yourself unboxing the newest shipment of products you receive, or perhaps marking down items for sale. Snapchat’s simple interface is ideally suited to capturing what’s happening in the moment and sharing it with your audience. Snapchat is the leader in the field (beating out Periscope and Meerkat). Real-time interaction is an emerging trend in social media. Keep that in mind as you’re using the app. Snapchat is more like Kik and Whatsapp than it is like Facebook, Twitter or Instagram. Think about your audience as contacts, rather than fans. It’s best to think about Snapchat as a messaging app, rather than a social network. However, if your content can genuinely connect there, you are reaching people young enough that they might form a lifelong connection with your brand.Īt the same time, Snapchat is fundamentally different from other popular social media apps. If you can’t use Snapchat to authentically appeal to your customers, then you probably don’t belong there. It’s true of all social media marketing, but it’s especially true when you’re dealing with young people-authenticity matters. For smart brands that are capable of creating eye-catching content, Snapchat offers a relatively low competition platform to reach 18-29 year old consumers. The advertising that does exist on the platform is so expensive as to be beyond the reach of all but the biggest brands. However, as a place for small businesses to advertise, it hasn’t matured. Either way, you’re probably familiar with the basic Snapchat talking points it’s more popular than Facebook with teens, it’s growing fast (it was the fastest growing social network for 2 years in a row, beating Instagram), and some brands are getting huge exposure using it (100 million users are watching 6 billion videos every day). Or, if you’re like many other small business owners, perhaps you’re exhausted, weary and you just don’t care. You probably either use it and love it, or you’re baffled by it and terrified of it. So, until the laws of nature change, we’ll have to deal with the fact that time, money and attention are all finite resources. Which brings us to Snapchat for small business.

There’s no magic spell that we’re aware of that fills your bank account with money, turns back the hands of the clock and allows you to focus on 25 things at the same time.

Snapchat my story little circle how to#

It’s often tough for small business owners to decide how to best allocate their marketing resources. Snapchat for Small Business: 5 Tips for Success